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Marketing Tips for Recruiting and Retaining Volunteers | Oct. 18, 2018
It can be hugely beneficial for your organization to engage with the media. Not only does it allow you to reach a wider audience and tell them about your project, but it also may encourage potential volunteers to find out more about what Sullivan Renaissance can offer.
In dealing with all media - print, radio and television - it is important to have a clear idea of what message you wish to convey. Make sure you also designate one person as the primary media contact to answer questions about your project.
The media love true stories that have a bit of a dramatic edge - overcoming adversity or battling the odds. Try to develop a good story angle and encourage your volunteers to speak to the media about their experiences and the good work you have done.
For the inexperienced, dealing with the media can sometimes be intimidating and overwhelming. To make this task easier we have assembled a list of local media, as well as a sample press release
Click here to download a copy of the media list.
Click here to download the sample press release.